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Professional Communicator Training Series: Five courses
Facilitating Organization and Name of Facilitator: Mitchell Communications Group, Blake Woolsey
Location:
Arkansas World Trade Center
3300 Market Street, Suite 400,
Rogers, Arkansas
(479) 418-4800
Day of Week, Date, and Time: Training series providing five classes (two offerings)
Choose ONE of the following sessions:
Session I: Professional Communicator Training Series; five classes
- Tuesday, March 9 (9 a.m.-1 p.m.)
- Tuesday, April 13 (9 a.m.-1 p.m.)
- Tuesday, May 18 (9 a.m.-1 p.m.)
- Tuesday, June 15 (9 a.m.-1 p.m.)
- Tuesday, July 13 (8 a.m.-5 p.m.)
Session II: Professional Communicator Training Series: five classes
- Wednesday, May 26 (9 a.m.-1 p.m.)
- Wednesday, June 23 (9 a.m.-1 p.m.)
- Wednesday, July 21 (9 a.m.-1 p.m.)
- Wednesday, August 18 (9 a.m.-1 p.m.)
- Wednesday, September 22 (8 a.m.-5 p.m.)
Targeted Audience: Available to individuals working in a professional communications position. This target can also include executive directors and selective board members
Program Description: A series of trainings designed to broaden higher level communications strategy and implementation capabilities.
Program Goals/Objectives/Outcomes:
- Taking Your Next Communications Project To A Higher Level (half-day session) – An in-depth look at the four-step process of public relations:
- research
- action
- communication
- evaluation
- Beyond Deadlines: Thinking Strategically (half-day session) – A closer look at understanding your audiences, defining key messages, tying project objectives into business and departmental mission/vision including:
- Understanding strategy in communications and business decisions
- Why is strategic thinking important?
- A framework for thinking strategically and defining what is NOT strategic thinking
- How do we think?
- Investigating and gathering information effectively
- Seeing the big picture
- Thinking creatively
- Writing a Communications Plan (half-day session) – Studying the specific elements of a PR plan:
- Writing goals and objectives
- Developing a budget
- Preparing timelines
- Developing a communications plan outline
- Managing a Project (half-day session) – An overview of the essential elements of good project management including:
- Developing and implementing processes
- Reporting progress and other documentation
- Meeting management
- Agendas
- Meeting minutes
- Conference reports
- Checklists
- Trouble-shooting
- Communicating with the Media: PR 101 (full day)
- Understanding the media
- Press releases, media advisories and other written forms of communication for the media
- What makes a great story
- Preparing your pitch
- Using social media
Program Value: $1,340 per participant
Program Fee: $140
Maximum number of participants: 32 participants (16 per session)
Deadline to express interest: February 15, 2010
Program interest may be expressed by contacting:
Mitchell Communications Group – (479)443-4673
Reservation contact: Rose Corscadden (rose@mitchcommgroup.com)
For any specific program questions, please contact Blake Woolsey or Melanie Arterbury at
479-443-4673, blake@mitchcommgroup.com, Melanie@mitchcommgroup.com
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